RICHMOND HILL—The Manitoulin Expositor, your community newspaper, has done it again, bringing home hardware from the 2017 Better Newspapers Competition held in Richmond Hill last Friday night.
The Expositor took home a first place out of all entries in the ‘Local Retail Layout’ category for Kendra Edwards’ half-page ad designed for Island Animal Hospital.
“Very cute visual,” judge Wayne Aubert, a professor at the advertising and marketing communications management program, McKeil School of Business at Mohawk College, wrote in his comments. “Well laid out. I’d stop on this page for sure. Great work, Kendra Edwards!”
“The Expositor endeavours to make all of its advertisements award-winning ones,” said Expositor editor and publisher Alicia McCutcheon. “Every time a client places an ad, we do our best to help them articulate a strong message to their customer. Placing ads in a trusted source like this newspaper, with strong graphics and a meaningful message is a winning combination.”
The Expositor also earned an honourable mention for Best Front Page.
“Strong articles with top-notch writing,” writes category judge Lily Ryan, editor and co-publisher of the Bulletin d’Aylmer, The West Quebec Post and Journal du Pontiac in Gatineau, Quebec. “The photo is fascinating and accompanies the overall theme well. With the lack of advertising on the front page, my vote is for this to be an honourable mention rather than place in top three as I know it’s very important to the bottom line to capitalize the front page advertising space.”
EDITOR’S NOTE: It is an editorial decision that this newspaper usually does not run advertisements on the front page.
Congratulations to Ms. Edwards and the rest of The Expositor production team.
